Breastfeeding is a critical public health intervention with numerous benefits for infants and mothers. The World Health Organization recommends exclusive breastfeeding for the first six months of an infant's life and continued breastfeeding for two years or more. Despite these recommendations and various initiatives to promote optimal breastfeeding practices, global exclusive breastfeeding rates remain low. This article explores the factors influencing baby-friendly practices, focusing on exclusive breastfeeding. It examines maternal factors such as age, education, and employment, as well as societal and cultural influences. Additionally, it discusses the benefits of exclusive breastfeeding for both infants and mothers, emphasizing its role in reducing childhood morbidity and mortality. The article highlights the importance of healthcare support, workplace accommodations, and education in promoting exclusive breastfeeding. Understanding these factors is crucial for healthcare providers and policymakers to develop effective strategies for promoting and supporting exclusive breastfeeding among nursing mothers.